A "Picture Light" and a "Fine Art Light" has the same purpose but the expectations are different.
My typical client purchases an expensive painting from a gallery and when they bring it home they find it is dark. It looks nothing like it did in the Gallery.
They might call the gallery or they head off to HomeDepot and buy the only thing on the shelf. A cheap picture light for $ 39,00 and bring it home to find it "Not what was expected".
On Monday they go to a "Lighting Store" and order "another piece of shit" with no optics. and again.....
They then start searching thinking "There must be someone who builds a light for my painting"
Once they find me, I build them the 1st light.. They then call to confirm what I promised.
Next phone call or email says "Build Me a Light for "This One"
My typical client purchases an expensive painting from a gallery and when they bring it home they find it is dark. It looks nothing like it did in the Gallery.
They might call the gallery or they head off to HomeDepot and buy the only thing on the shelf. A cheap picture light for $ 39,00 and bring it home to find it "Not what was expected".
On Monday they go to a "Lighting Store" and order "another piece of shit" with no optics. and again.....
They then start searching thinking "There must be someone who builds a light for my painting"
Once they find me, I build them the 1st light.. They then call to confirm what I promised.
Next phone call or email says "Build Me a Light for "This One"